Category: Newsletters

We are thrilled to share that we are making the National voter clusters made in collaboration with VolSweep available on L2 Data Mapping! Custom built on L2’s national voter file and powered by a suite of issue and advocacy scores, these clusters allow for more specific audience targeting. Every voter has been placed in one…

One of the many services we provide at HaystaqDNA is our national issue scores. We start by talking to thousands of voters every year. Factors such as age, ethnicity, religion, party affiliation and hundreds of commercial & custom indicators are condensed into easily understandable and comparable metrics. Scores have become one of our most crucial…

For over 20 years, Haystaq has provided outstanding non-partisan redistricting services to states, cities, and municipalities across the country. We know that districts, precincts, and wards play a crucial role in determining various aspects of our lives, from our representatives, schools, neighborhoods, and even where we get our water. Unfortunately, in our hyper-polarized political climate,…

As you may know, microtargeting is a powerful tool that uses machine learning to make predictions based on historical data. By combining demographic and marketing data, we can see what characteristics certain types of voters have in common. This tool has become increasingly important in various industries, from healthcare to marketing to campaigns, as it…