To Move the Needle, You Have to Find It – Making Big Data and Analytics work for you
We pioneered the use of predictive analytics in political campaigns, changing the way candidates and committees talked with voters and helping the Sanders and Obama Campaigns make history.Today, our expertise is helping our political and commercial clients utilize big data and custom analytics to create big opportunities and solve challenging problems.
If that sounds like a revolution, you’re right. And we pioneered it.
Members of our team established and led Obama’s microtargeting department, the first full-fledged analytics department for a campaign for President of the United States in 2008. In 2016, we led Bernie Sander’s Data and Analytics team, helping him to shock the political establishment and contest all caucuses and primaries.Our cutting edge predictive models have served as the backbone of client’s targeting strategies. This allows them to maximize the impact of their voter contact through a variety of channels including canvas, phone, mail, digital advertising, social media, addressable TV and traditional broadcast advertising optimization.