We are thrilled to share that we are making the National voter clusters made in collaboration with VolSweep available on L2 Data Mapping! Custom built on L2’s national voter file and powered by a suite of issue and advocacy scores, these clusters allow for more specific audience targeting. Every voter has been placed in one of six super clusters before being placed in one of 21 subclusters.
By harnessing the constantly updated databases from L2, we capture real-time changes in voter behavior, demographic shifts, and donations which are reflected differentially across voter clusters.
- Conservative: Fox & Friends, Fox Lite
- Center Right: White Picket Fence,Rainbow Sunset(R),Coming Up Right, Golden Years(R)
- Center: New Indys,Winning in the Middle,The Disillusioned,Getting By in the Middle
- Center Left: Dazed & Confused, La Lucha,Working Week, Golden Years(L)
- Neoliberal: Rainbow Sunset(L), Vanilla Libs, They’re With Her
- DemSoc/Socialist: Out With the Old, People Power, Professional Left, Unburdened Left
These voter clusters are ideological profiles based on a combination of scores. Clusters help facilitate deeper engagement by grouping together voters who resonate with the same issues. Conceptualize our clusters through interactive and user-friendly visualizations, making it easier to interpret complex data groups.
For an in depth explation on these clusters and how they were made, view the full blogpost on VolSweep.
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