About Us
Who We Are
We pioneered the predictive analytics that helped the Obama campaign make history in 2008, and have nearly two decades of experience helping companies and campaigns accurately target their communication and marketing.
20+
Employees
10+
States
Data Experts
In operation since 2003.
Meet the Team
Click any team member to read their full biography below.
Ken Strasma
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Andrew Drechsler
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Blake Silberberg
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Kate Donovan
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Peter Horton
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Spencer Nelson
↓ Read BioKen Strasma
Pioneer in predictive analytics for Presidential campaigns. National targeting director for John Kerry 2004 and President Obama 2008. His models propelled Obama to victory over Clinton in the Democratic primaries and then to the White House.
Ken launched Haystaq, bringing political-style microtargeting to Fortune 500 companies. Guest lecturer at Princeton, Columbia, and UW-Madison. Published in the New York Times, Harvard Business Review, The Atlantic, FiveThirtyEight, and Campaigns & Elections Magazine. Forthcoming book from Cambridge University Press.
Andrew Drechsler
Over a decade helping clients in the public and private sectors turn complicated data sets into actionable results. Expertise spans Obama for America, Bloomberg for Mayor, the Democratic Senate Campaign Committee, and international electoral campaigns on six continents.
Previously VP of Strategic Services at Strategic Telemetry and VP at KRC Research. Served in the Clinton Administration as aide to the U.S. Secretary of the Interior. MBA from Johns Hopkins University; B.A. in Economics and Politics & Government from Ripon College.
Blake Silberberg
Director of Media Analytics at Haystaq, focusing on using a wide array of technologies to conduct detailed analyses. Also supports internal data systems and tools.
B.A. in Political Science from the University of Rochester with additional experience in Computer Science and Film & Media Studies. M.S. in Data Analytics from the University of Maryland Global College. Enjoys Ultimate Frisbee and the Baltimore Orioles.
Kate Donovan
Director of the Redistricting Data Hub project at Haystaq. Previously a tenured associate professor of political science at St. John Fisher University in Rochester, New York.
Peter Horton
Senior Data Analyst at Haystaq working on the Redistricting Data Hub project. Graduated from Amherst College with a B.A. in Math and is pursuing an M.S. in Analytics from Georgia Tech.
Spencer Nelson
Senior Data Analyst at Haystaq working on the Redistricting Data Hub. Graduated from Macalester College with a B.A. in Geography and Anthropology and a minor in Data Science. Completed his M.A. at McGill University. Enjoys baking and running.
Our Process
A rigorous four-step methodology that turns raw data into winning strategies.
Ask
We work with clients to determine what we wish to predict and impact, then collect data that can make a difference.
Observe
Our team combines observations and opinions with our dataset of thousands of indicators on any given individual.
Model
Complex algorithms turn observations into models that can predict attitudes and behaviors with precision.
Test
We continually monitor everything we do to ensure the ongoing success and accuracy of our models.