12/04/24 – Michigan Sheriffs Race

Mar 24, 2026

—

This election cycle, HaystaqDNA congratulates all the candidates we proudly supported. In this week’s newsletter, we’re excited to spotlight Alyshia Dyer’s inspiring and successful campaign for Washtenaw County Sheriff. In a crowded and competitive race, Alyshia’s campaign exemplified how data-driven tools and innovative strategies can turn challenges into opportunities. With HaystaqDNA’s advanced voter models and strategic insights, Alyshia’s team made every campaign dollar count, maximizing outreach and building a powerful connection with voters.

Facing a well-funded opponent with significant institutional backing, Alyshia’s campaign rose to the occasion by focusing on strategic voter engagement. Through nearly 2.3 million points of voter contact, her team reached 26,841 voters via:

Multimedia Messaging Services (MMS)
Targeted digital ads
Robocalls
Personalized mailers

By Election Day, Alyshia’s campaign had raised an impressive $186,144.73—a testament to grassroots momentum and effective resource allocation. Her opponent, bolstered by $267,565 in fundraising, 49 endorsements from 58 elected officials, and independent expenditure support, appeared to be the frontrunner. But Alyshia’s campaign demonstrated that strategic voter engagement can overcome even the most significant institutional advantages.

Alyshia’s campaign credited much of its success to its ability to target and mobilize the right voters. Using HaystaqDNA’s customized voter models, her team identified and reached voters who were pivotal to her victory. These models included: