Using HaystaqDNA to Increase Fundraising

Mar 26, 2025

—

Haystaq helps advocacy organizations, campaigns, higher education institutions and nonprofits find new donors and bolster their existing donor list. Whether starting from scratch or using existing donor lists, our advanced targeting strategies ensure organizations reach the right supporters while also minimizing donor fatigue.

Targeting Donors: We help you find donors two ways.
- By combining our suite of fundraising models with our national issue models to find a targeted universe for new donors.
- Or, starting with your existing donors, we identify look-alike prospects in our national database.

These fundraising lists can be leveraged for SMS, live calling, email, digital campaigns and/or direct mail. You can obtain a list in as little as 24 hours for as low as $500. Additionally, our custom microtargeting ensures that your outreach is tailored to the right audience, maximizing engagement and donor conversion.

Updating Individual Lists: With changes occurring rapidly, it’s essential to keep your data up-to-date. We can help you refresh your contact lists to ensure you’re reaching the right individuals with the right message, whether it’s for outreach, communications, or fundraising. Our issue scores show how voters feel about the political leaders and their views on a wide range of issues, allowing you to craft messages that resonate and drive meaningful engagement. Our append service keeps client lists accurate, and ensures our clients are working with the best data available whether that is phones, emails or addresses.

Building Long-Term Relationships: We help organizations create long-term relationships with their supporters by analyzing donor behavior, engagement patterns, and preferences.

Engaging supporters to become donors: We have helped organizations re-engage with past supporters. Recently a client came to us with five million emails of supporters they have built over a number of years and wanted help figuring out who the best 200,000 individuals are most likely to make a donation. Haystaq was able to match the list to our internal donor scores and rank the five million from most likely to least likely to donate. The organization was able to reach out to the best 500,000 and still retain ROI over 100%

Our advocacy score is a valuable tool for organizations looking to identify individuals who are most likely to engage in activism or take action on causes they care about. Organizations use the Advocacy score to effectively target individuals most likely to mobilize in support, ensuring resources are focused on those who are ready to take action and eventually turning them into donors.

Have questions or want to talk strategy?

Call us at 202-548-2562

We’d love to help you put these insights to work.

Track the evolving political landscape with insights delivered straight to your inbox