Country of Origin: Where World Cup Loyalties Live

Jul 1, 2026

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There’s nothing quite like the World Cup. For a few weeks, the whole world comes together with fans from every continent, every background, every walk of life, united by the same game. It’s a rare reminder of how much we share, and how much richer we are for our differences. With the U.S., Mexico, and Canada sharing host duties, fans from across the world have traveled to cheer on their nations.

That same diversity lives in our data, and we capture it through different lenses such as country-of-origin, and ethnic description. We wanted to see which states held the most fans of each competing nation, and the results map the tournament right onto the country. Below, we’ve mapped an example of the Mexican population in the United States. Click the image for an interactive map showing different country populations.

For our Hispanic and Latino community we have over 29.2 million voters, and our country-of-origin field lets us go a level deeper, pinpointing exactly where that support traces back to.

Among those, around 70 thousand people have roots in Colombia, over 100 thousand have ties to Brazil, and nearly 8 million trace their origins to Mexico. Among those flagged with their country of origin as Mexico, California leads with more than 2.8 million records, followed by Texas at nearly 1.9 million, together accounting for roughly 60% of our Mexican-origin file. And we can sharpen the lens even further, dropping from states down to individual cities to pinpoint exactly where these communities cluster. Los Angeles leads the way with more than 308,000 Mexican-origin records, followed by San Antonio (207,000), Chicago (145,000), and Houston (144,000). In an instant, we can surface the population centers that matter most. Though Hispanic origin is just one layer.

California anchors the largest community for 11 of the 13 groups we mapped. The exceptions tell their own story: Dutch heritage peaks in Michigan, Swedish and Norwegian ancestry both crest in Minnesota, and Swiss roots run high in Pennsylvania.

Across the full file, heritage data spans dozens of communities, from the 66.8 million records tied to English/Welsh roots to deep German, Irish, Italian, Chinese, Arab, and Indian populations. Whichever flag a fan waves this summer, odds are we can find their community in the data.

This is what country-of-origin data makes possible: not just knowing who your audience is, but where they come from, and using that to reach them with a message that actually resonates. The World Cup is a once every four years moment to connect with communities around heritage and pride. We can help you find them.

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