In 2022 – Haystaq appended over 15 million phone numbers and 10 million verified emails for our clients.
Whether in sales or campaign management, having an updated client list is an essential tool. Incomplete or inaccurate client lists reduce the effectiveness of marketing campaigns, waste resources, and can lead to missed opportunities.
At Haystaq our append service keeps client lists accurate, and ensures our clients are working with the best data available whether that is phones, emails or addresses. Appends expand the demographics picture and open businesses and campaigns to make more data-informed decisions such as:
- Segmenting individuals into targetable groups
- Identifying high-value customers
- Enhancing personalization of targeted messages
- Predicting customer behavior in future campaigns
Let’s say you have a list of first and last names with ZIP codes of a group of potential clients. It’s a strong list, but it lacks specific contact information. Using the PII, or Personal Identifiable Information on the file (In this example, name and ZIP code) we can match individuals from your list to our national voter or consumer file and allow you to reach these individuals in new ways.
In addition to contact information like phones and email, Haystaq can append issue scores to client lists. Through collaboration with our partners, Haystaq has over 100 national issue scores. These range from hot button issues like gun laws and abortion to more behavioral scores like social media usage. These scores provide an additional source of information our clients use to identify their best targets. This is just another way Haystaq helps our clients grow their audiences.
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