Make it easier to reach your audience
ABOUT HAYSTAQ’S PoliticalHQ NATIONAL ISSUE MODELS:
At Haystaq, we leverage advanced data analysis techniques, AI and multiple data sources to understand individuals and predict voting behavior. Our models draw from the nation’s voter database as well as our commercial database to provide clients with comprehensive, accurate insights tailored to their needs. Both businesses and organizations recognize that tailored messaging is essential to effectively engage targeted audiences. Whether for commercial or political campaigns, our scores help identify supporters, undecided voters, and key segments for outreach.
Tailored to your campaign
Target the Right Voters
- 2025 User Guide (NEW)
- Issue Model 2 pager 215M+ voters
- 2024 User Guide
- Survey over 10,000 voters anually
- Voter turnout and absentee scores
- Use in SMS, digital, GOTV, fundraising
- Flags and 0-100 scores available
Boost Your Fundraising
- Donor lists trusted by top campaigns
- Choose your geography
- Segment by donation level or timing
- Multichannel support with A/B testing
- Ideal for email, digital, and SMS outreach
- Starts at just $500
Popular Models
- Trump Disapproval
- Musk Disapproval
- Prefer Female Candidates
- Absentee/Vote by Mail Voting
- Activism Score
- Immigration Fairness
- Abortion
- Term/Age Limits
Pricing
- Issue Scores: 2¢/record
- Haystaq Clusters: +1¢/record
- Email & Phone Appends: +3-5¢/record
- Nationwide – $35,000
- Small State – $3,500 (< 1 million voters)
- Average State – $5,000 (1 – 5 million)
- Large State – $8,000 (5 – 9 million)
- Extra Large State – $10,000 (>9 million)
- Congressional District – $2,500
HAYSTAQ NATIONAL ISSUE MODELS
- Over 100 political, ideologly, and behavioral issue scores included. Complete list here or scroll down to see examples.
- Haystaq Issue scores can easily be appended to any voterfile. With over 215 million voters scored.
- We survey over 10,000 voters every year to update our models.
- Scores like turnout and absentee voting are based on historic data.
- Issue Models Provided both as a 0-100 score and as a flag (example: A strong pro choice voter might have an pro choice score of 90 and an pro choice flag value of 1.)
- Scores can be used to cut very specific universes (select universes of specific sizes). Flags are simpler to use (select everyone who supports an issue)
- Most issues have a positive and negative score and flag (Example: Abortion has a pro_choice_score and a pro_life_score and a flag for each)
- Haystaq score lists can be used for SMS, canvassing, live calling, email, or digital campaigns.
- Scores can be used to enhance fundraising, persuasion and GOTV campaigns.
- Scores can be used to suppress voters who are unlikely to be supporters.
- Most Haystaq scores are also available on L2’s commercial file. Commercial scores can be used for new voter registration.
- Obtain a list in 24 hours for as low as $500.
- For additional costs, Haystaq can create custom audiences for you (complete with contact information)
Our scores are created using the same predictive analytics and big data algorithms we developed for the Obama campaign and improved for Bernie Sanders’ historic 2016 run. They are based on millions of survey responses. Whether you are running for congress, state legislature, mayor, or county commissioner, these models will work for you. They have been used in everything from a presidential campaign to local city council races; primaries, caucuses and general elections. Haystaq can help you find the right voters across a variety of channels including direct mail, canvassing, digital advertising, social media, phone banking, fundraising efforts and addressable TV.
Haystaq can also create custom models for your campaign.
MORE DETAILS
MUST HAVE ISSUE SCORES
| Trump vs. Harris | Trump/Harris |
| Trump Approval | Support/Oppose |
| Israel/Gaza | Most Likely |
| Climate Change | Support/Oppose |
| DEI | Support/Oppose |
| Vote on Election Day | Most Likely |
| Economic Anxiety | Not Worried/Very Worried |
| Medicare For All | Support/Oppose |
| Mass Deportations | Support/Oppose |
| DOGE | Support/Oppose |
| Crypto Buyer | Yes/No |
| Weed Legalization | Support/Oppose |
STATE OR LOCAL ISSUE SCORES
| Casinos in Your State | Support/Oppose |
| Online Gaming Expansion | Support/Oppose |
| Public Transit Expansion | Support/Oppose |
| Redistricting Should Be Done By | State Legislatures/Independent Commissions |
| Tobacco Tax Increase | Support/Oppose |
| Gas Tax Increase | Support/Oppose |
| Rideshare | Regulate/Less regulation |
| Rideshare User | Yes |
| Affordable Housing | Major Concern/Not a Concern |
| School Funding | Should be Increased/Should be Decreased |
| Vouchers/School Choice | Support/Oppose |
| Charter Schools | Support/Oppose |
| Civic Infrastructure Spending | Support/Oppose |
| Gentrification | Positive/Negative |
VOTER IDENTIFICATION, IDEOLOGY, PARTY AND BEHAVIORS
| Turnout 2024 General Election | Most likely |
| Party Identification | Democrat/Republican |
| Party Primary Participation | Democrat/Republican |
| Moderate Third Party Support | Most Likely |
| Fiscal Ideology | Liberal/Conservative |
| Social Ideology | Liberal/Conservative |
| Type of Democrat | Progressive/Moderate |
| Type of Republican | Firebrand/Establishment |
| Supreme Court Consideration | Most Important Issue |
| Tea Party Favorability | Favorable/Unfavorable |
| Ticket Splitter | Most Likely |
| Ballot Drop-off Voter | Most likely |
| Political Campaign Donor | Yes |
| Preference for a Female Candidate | Most likely |
| Preference for a Minority Candidate | Most likely |
| Church Attendance | Frequent attendee |
| Religion Importance | Most Important |
| Preferred Charity Type | Environmental Cause/Veteran Support/Religious Organization |
| Activists | Most likely |
| Environmentally Conscious Consumer | Most likely |
| Mail Readership | Most likely |
| Movie Goer | Most likely |
| Social Media | Heavy User |
| TV Watcher | Most Likely |
| Most Trusted TV News Source | Fox/MSNBC/CNN |
Is the issue you care about missing?
You can use Haystaq’s PoliticalHQ national issue models to target ads on Facebook, Google, Trade Desk, LiveRamp, Snowflake and more.