Download the Newest Model Documentation
ABOUT HAYSTAQ’S PoliticalHQ NATIONAL ISSUE MODELS:
- There are over 100 political, ideologly, and behavioral issue scores included. Complete list here or scroll down to see examples.
- Haystaq Issue scores can easily be appended to any voterfile. Over 215 million voters scored.
- Scores are created or updated annually.
- We survey over 10,000 voters every year to update our models.
- Scores like turnout and absentee voting are based on historic data.
- Issue Models Provided both as a 0-100 score and as a flag (example: A strong pro choice voter might have an abortion_pro_choice_score of 90 and an abortion_pro_choice_flag value of 1.)
- Scores can be used to cut very specific universes (select universes of specific sizes). Flags are simpler to use (select everyone who supports an issue)
- Most issues have a positive and negative score and flag (Example: Abortion has a pro_choice_score and a pro_life_score and a flag for each)
- Haystaq score lists can be used for SMS, canvassing, live calling, email, or digital campaigns.
- Scores can be used to enhance fundraising, persuasion and GOTV campaigns.
- Scores can be used to suppress voters who are unlikely to be supporters.
- Most Haystaq scores are also available on L2’s commercial file. Commercial scores can be used for new voter registration.
- Obtain a list in 24 hours for as low as $500.
- For additional costs, Haystaq can create custom audiences for you (complete with contact information)
PRICING
-
- Purchase what you would like (minimum of $500), files delivered within two business days
- Issue Scores only – 2 cents a record.
- Bulk Pricing
- Nationwide – $35,000
- Small State – $3,500 (up to 1 million voters)
- Average State – $5,000 (1 million – 5 million)
- Large State – $8,000 (5 million – 9 million)
- Extra Large State – $10,000 (9 million plus)
- Congressional District – $2,500
- Haystaq Clusters can be added for an additional 1 cent a record
- Email and Phone Appends can be added at the same time for an additional cost
Our scores are created using the same predictive analytics and big data algorithms we developed for the Obama campaign and improved for Bernie Sanders’ historic 2016 run. They are based on millions of survey responses. Whether you are running for congress, state legislature, mayor, or county commissioner, these models will work for you. They have been used in everything from a presidential campaign to local city council races; primaries, caucuses and general elections. Haystaq can help you find the right voters across a variety of channels including direct mail, canvassing, digital advertising, social media, phone banking, fundraising efforts and addressable TV.
Haystaq can also create custom models for your campaign.
MORE DETAILS
MUST HAVE ISSUE SCORES
Trump vs. Harris | Trump/Harris |
Trump Approval | Support/Oppose |
Israel/Gaza | Most Likely |
Climate Change | Support/Oppose |
Absentee Voter | Most Likely |
Vote on Election Day | Most Likely |
Economic Anxiety | Not Worried/Very Worried |
Medicare For All | Support/Oppose |
Immigration Crackdown | Support/Oppose |
Black Lives Matter Views | Support/Oppose |
Views on Immigration | Too Easy/Too Difficult |
Marijuana Legalization | Support/Oppose |
STATE OR LOCAL ISSUE SCORES
Casinos in Your State | Support/Oppose |
Online Gaming Expansion | Support/Oppose |
Public Transit Expansion | Support/Oppose |
Redistricting Should Be Done By | State Legislatures/Independent Commissions |
Tobacco Tax Increase | Support/Oppose |
Gas Tax Increase | Support/Oppose |
Rideshare | Regulate/Less regulation |
Rideshare User | Yes |
Affordable Housing | Major Concern/Not a Concern |
School Funding | Should be Increased/Should be Decreased |
Vouchers/School Choice | Support/Oppose |
Charter Schools | Support/Oppose |
Civic Infrastructure Spending | Support/Oppose |
Gentrification | Positive/Negative |
VOTER IDENTIFICATION, IDEOLOGY, PARTY AND BEHAVIORS
Turnout 2024 General Election | Most likely |
Party Identification | Democrat/Republican |
Party Primary Participation | Democrat/Republican |
Moderate Third Party Support | Most Likely |
Fiscal Ideology | Liberal/Conservative |
Social Ideology | Liberal/Conservative |
Type of Democrat | Progressive/Moderate |
Type of Republican | Firebrand/Establishment |
Supreme Court Consideration | Most Important Issue |
Tea Party Favorability | Favorable/Unfavorable |
Ticket Splitter | Most Likely |
Ballot Drop-off Voter | Most likely |
Political Campaign Donor | Yes |
Preference for a Female Candidate | Most likely |
Preference for a Minority Candidate | Most likely |
Church Attendance | Frequent attendee |
Religion Importance | Most Important |
Preferred Charity Type | Environmental Cause/Veteran Support/Religious Organization |
Activists | Most likely |
Environmentally Conscious Consumer | Most likely |
Mail Readership | Most likely |
Movie Goer | Most likely |
Social Media | Heavy User |
TV Watcher | Most Likely |
Most Trusted TV News Source | Fox/MSNBC/CNN |
Is the issue you care about missing?
You can use Haystaq’s PoliticalHQ national issue models to target ads on Facebook, Google, Trade Desk, LiveRamp and more.