POLITICAL LOOK-ALIKE MODELING
Unlock the power of predictive analytics to find new prospects based on your existing members, supporters, volunteers, donors, or any other list. We start with your data. Once matched, it is then enhanced with hundreds of data points from national voter and consumer files, derived indicators, and modeled issue and behavioral scores. Next, advanced analytics are used by HaystaqDNA to build profiles of the individuals on your list. These profiles are then applied nationwide to over 210 million voters. Each of those people is given a unique score, ranging from 1-100, assessing their likelihood of looking like they belong on your list.
Use these scores to identify the most promising look-alike prospects. Elevate your strategy by combining scores with key demographic data, including age, education, income, and more. Finally, specialized scores can also be developed for multiple customer profiles such as activists, recent joiners, or high-dollar donors.Once your targets are identified, acquire comprehensive contact information for sales and marketing outreach, covering addresses, phone numbers, and emails.
Cost & Requirements:
The cost of each look-alike model is $10,000, inclusive of data matching, enhancement, modeling, and one-year hosting. Sufficient data is imperative for successful look-alike modeling. As a result, look-alike modeling may not be possible without sufficient client data.
Contact us today at (202) 548-2562 to explore the potential of look-alike modeling for your company. Haystaq can help you build the campaign that meets your needs whether it’s national or regional, digital, direct mail, email, or addressable TV. Elevate your customer acquisition strategy with precision and efficiency!
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