Category: Case Study

Who are Black Republicans? Download a PDF of the Case Study Since 1940 African American voters across the nation have shifted en masse from the GOP to the democratic. This shift was driven by African Americans’ (AA) support for Democratic party programs including the New Deal, The Great Society, and Lyndon Johnson’s critical support for…

Download a PDF of the Case Study Leading Microtargeting firm HaystaqDNA has developed an Automotive Microtargeting Engine that allows automotive OEMs and dealers to select conquest targets based on HaystaqDNA’s powerful predictive models. Compared to traditional list providers these models show up to 80% higher conversion rates on email and direct mail. When used with…

Download a PDF of the Case Study As the new Congress rushes towards a repeal of the Affordable Care Act, many are working against the opinion of the voters in their own districts. Research conducted by HaystaqDNA during the 2016 campaign showed that a majority of Americans support the ACA. However, members of Congress are…

Download a PDF of the Case Study Modern presidential campaigns need to contact voters at high volume and on a sensitive timeline; to encourage persuadable voters to support them, to solicit donations, to engage volunteers, and to ensure that supportive voters turn out at the polls. Targeting each message to the most receptive audience is…