HaystaqDNA, pioneers in the field of Microtargeting, can help you move your business into high gear. Our proprietary big data algorithms and predictive analytic models ensures that you only talk to the best possible customers. This is more than just lead generation off of a stale commercial file. All of our modeling is done at an individual level. By combining the best in consumer demographic and psychographic analysis with extensive automotive ownership data and “in-market” timing indicators (refreshed bimonthly), Haystaq determines what car buyers will buy next, not just what they have bought in the past. We look at over 1,200 individual attributes (demographic, lifestyle, financial, etc.) that make up each profile in our database. For each model we create a predictive score for all 260 million consumers allowing for individual level outreach.Our sales leads have been compared to and beaten Polk/IHS, Experian and many others.

This web based UI allows your marketing department to see where their best targets are – all the way down to the household level. You can select targets from a selection of zip codes, major metro markets, or within a defined distance from a single point (a dealership, an event location, etc.). Higher levels of AME will even incorporate your own dealer maps. Customers can be targeted via email, direct mail, social media, digital, or even addressable TV.