Author: Haystaq DNA

HaystaqDNA’s Predictive Microtargeting – Growing your audiences Download a PDF of the Case Study Microtargeting has historically been used by political campaigns to not only identify potential supporters, but to track individual voters. Its success comes in its ability to craft tailored messages to the identifiable targeted subgroup. As the digital footprint of millions of…

Who are Black Republicans? Download a PDF of the Case Study Since 1940 African American voters across the nation have shifted en masse from the GOP to the democratic. This shift was driven by African Americans’ (AA) support for Democratic party programs including the New Deal, The Great Society, and Lyndon Johnson’s critical support for…

Download a PDF of the Case Study As of 2017, Less than one percent of the 125M plus residential buildings in the United States currently have solar panels installed.  This low penetration exists despite a 30% federal tax credit and other state and local incentives.  At the same time, according to the framework of the…

Download a PDF of the Case Study Leading Microtargeting firm HaystaqDNA has developed an Automotive Microtargeting Engine that allows automotive OEMs and dealers to select conquest targets based on HaystaqDNA’s powerful predictive models. Compared to traditional list providers these models show up to 80% higher conversion rates on email and direct mail. When used with…