Author: Haystaq DNA
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Growing Your Audiences
HaystaqDNA’s Predictive Microtargeting – Growing your audiences Download a PDF of the Case StudyMicrotargeting has historically been used by political campaigns to not only identify potential supporters, but to track individual voters. Its success comes in its ability to craft tailored messages to the identifiable targeted subgroup. As the digital footprint of millions of Americans…
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Who are Black Republicans?
Who are Black Republicans? Download a PDF of the Case Study Since 1940 African American voters across the nation have shifted en masse from the GOP to the democratic. This shift was driven by African Americans’ (AA) support for Democratic party programs including the New Deal, The Great Society, and Lyndon Johnson’s critical support for…
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HaystaqDNA’s Automotive Microtargeting Engine
Download a PDF of the Case StudyLeading Microtargeting firm HaystaqDNA has developed an Automotive Microtargeting Engine that allows automotive OEMs and dealers to select conquest targets based on HaystaqDNA’s powerful predictive models. Compared to traditional list providers these models show up to 80% higher conversion rates on email and direct mail. When used with addressable…
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A better view of Support for the Affordable Care Act
There have been indications that Republicans are going to be presenting legislation in the next few weeks to dismantle the Affordable Care Act, also known as Obamacare. Many Members of Congress have been met with vocal protests over this idea at their district town-hall meetings. This is not surprising given the widespread support for the…