Most people have already made up their minds on any given product, person, or idea.
Traditional marketing wastes time and money reaching people who aren't interested.
That's where we come in. We collect tons of data on your market and use sophisticated software to make unexpected insights.
The result is what we like to call demographic DNA. It identifies individuals in your market who are most likely to respond favorably to marketing.
It can also identify messages and media that can cost-efficiently convince your audiences to take action.
The result is more people reached effectively, using fewer of your precious resources.
If that sounds like a revolution, you're right. And we pioneered it.
In 2008, the Obama campaign asked Haystaq founders Ken Strasma and Michael Simon to establish the the first full-fledged analytics department for campaign for President of the United States.
In a high-stakes presidential race that could have been determined by a handful of votes, our predictive models served as the backbone of the Obama campaign’s winning voter contact strategy -- from the come-from-behind win in the Iowa Caucuses to general election victories in every key battleground state.
Stop wasting time and money marketing to the wrong people. We can help you focus your resources where they will make the greatest impact.