We pioneered the predictive analytics that helped the Obama campaign make history.
Our expertise is in applying big data to create big opportunities and solve challenging problems.
How we do it:
Most people have already made up their minds on any given product, person, or idea.
Traditional marketing wastes time and money reaching people who aren't interested.
That's where we come in. We collect tons of data on your market and use sophisticated methodologies to derive rich and unexpected insights.
This allows us to identify specific individuals who are most likely to respond favorably to your offering.
It can also identify messages and media that can cost-efficiently convince your target audience to take action.
The result is more people reached effectively, using fewer of your precious resources.
If that sounds like a revolution, you're right. And we pioneered it.
Members of our team established the first full-fledged analytics department for a campaign for President of the United States in 2008.
In a high-stakes presidential race that could have been determined by a handful of votes, our predictive models served as the backbone of the Obama campaign’s winning voter contact strategy -- from the come-from-behind win in the Iowa Caucuses to general election victories in every key battleground state.
People We've Worked With:
Stop wasting time and money marketing to the wrong people. We can help you focus your resources where they will make the greatest impact.