Drive Conversions with Precision Automotive Targeting
The global automotive business is competitive. You need the right partner to bring new customers to your car lines — at the right time, with the right message.
HaystaqDNA, pioneers in the field of Microtargeting, can help you move your OEM, Dealer Group or Dealership into high gear. Our proprietary big data algorithms and predictive analytic models ensures that you only talk to the best possible auto buyers.
Beyond Traditional Lead Generation
This is more than just lead generation off of a stale commercial file. All of our modeling is done at an individual level. By combining the best in consumer demographic and psychographic analysis with extensive automotive ownership data and “in-market” timing indicators (refreshed bimonthly), Haystaq determines what car buyers will buy next, not just what they have bought in the past. Haystaq can model on specific car lines or vehicle types.
Demographic, lifestyle, and financial data points analyzed for each profile
Predictive scores for all consumers allowing individual-level outreach
In-market timing indicators updated every two months for accuracy
More Than Just Automotive List Buying
Haystaq’s world-class user interface — the Automotive Microtargeting Engine (AME) — allows your marketing department to take customer prospecting to the next level. See where your best targets are, all the way down to the household level.
- Select targets by zip code, metro market, or dealership radius
- Incorporate your own dealer territory maps
- Deploy via email, direct mail, social, digital, or addressable TV
- Real-time list size estimates and age/demographic charts
Automotive Microtargeting Engine (AME)
Our world-class platform allows your marketing department to see where their best targets are — all the way down to the household level.
Household-Level Targeting
Pinpoint your best prospects down to individual households with precision mapping
Flexible Geographic Selection
Target by zip codes, metro markets, or radius from dealerships and event locations
Custom Dealer Maps
Higher AME levels incorporate your own dealer territory maps for precise alignment
Multi-Channel Deployment
Export targets for email, direct mail, social media, digital ads, or addressable TV
Automotive Microtargeting Engine
Proven Results: Our sales leads have been compared to and beaten Polk/IHS, Experian and many others in head-to-head testing.
Download our whitepaper to learn exactly how HaystaqDNA’s Automotive Microtargeting Engine works — the data sources, the modeling methodology, and the results we’ve delivered for OEMs, dealer groups, and dealerships across the country.
Download Whitepaper