About Us
Who We Are
We pioneered the predictive analytics that helped the Obama campaign make history in 2008, and have nearly two decades of experience helping companies and campaigns accurately target their communication and marketing.
20+
Employees
10+
States
Data Experts
In operation since 2003.
Meet the Team
Click any team member to learn more about them.
Ken Strasma
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Andrew Drechsler
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Willie Desmond
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Blake Silberberg
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Kate Donovan
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Jingyao Gu
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Peter Horton
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Quentin Sprauve
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Spencer Nelson
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A rigorous four-step methodology that turns raw data into winning strategies.
Ask
We work with clients to determine what we wish to predict and impact, then collect data that can make a difference.
Observe
Our team combines observations and opinions with our dataset of thousands of indicators on any given individual.
Model
Complex algorithms turn observations into models that can predict attitudes and behaviors with precision.
Test
We continually monitor everything we do to ensure the ongoing success and accuracy of our models.