Political Look-Alike Modeling
Unlock the power of predictive analytics to find new prospects based on your existing members, supporters, volunteers, or donors. Expand your reach with precision targeting powered by advanced data science.
Unlock the power of predictive analytics to find new prospects based on your existing members, supporters, volunteers, or donors. Expand your reach with precision targeting powered by advanced data science.
Unlock the power of predictive analytics to find new prospects based on your existing members, supporters, volunteers, donors, or any other list. We start with your data. Once matched, it is then enhanced with hundreds of data points from national voter and consumer files, derived indicators, and modeled issue and behavioral scores.
Next, advanced analytics are used by HaystaqDNA to build models based on the individuals on your list. These models are then applied nationwide to over 210 million voters. Each of those people is given a unique score, ranging from 1-100, assessing their likelihood of looking like they belong on your list.
Use look-alike scores to identify the most promising prospects. Elevate your strategy by combining scores with key demographic data.
Every registered voter receives a unique score (1–100) indicating their likelihood of matching your supporter profile based on advanced predictive analytics.
Combine scores with age, education, income, location, and hundreds of political and behavioral attributes.
Develop specialized scores for different segments — activists, recent joiners, high-dollar donors, or any custom supporter profile.
Once targets are identified, acquire comprehensive contact information — addresses, phone numbers, and emails.
Build campaigns whether national or regional, digital, direct mail, email, or addressable TV.
Includes 12 months of data hosting for ongoing access, list building, and campaign deployment through our platform.
What’s included:
or call (202) 548-2562
Contact us to explore the potential of look-alike modeling for your campaign or organization. Haystaq builds campaigns that meet your needs — national or regional, digital, direct mail, email, or addressable TV.