Reach your audience

We have new and updated models to help you focus your resources where they will make the greatest impact. These are attached to nearly 170 million voters and can be easily attached to your voter file. Models can be used in any manner of voter contact from canvasing to direct mail to digital.

HaystaqDNA can also create custom models for your campaign.


MUST HAVES

Trump, Views on Nominee Proud to Support/Uncomfortable Supporting
Border Wall With Mexico Views Support/Oppose
Momentum Voter Yes
Muslim Ban on Entering U.S. Support/Oppose
Ride Share User Yes
Right To Work Laws Support/Oppose
Supreme Court Nominees Role of Congress Congress Should Confirm/Congress Should Not Confirm
Black Lives Matter Views Support/Oppose
Transgender Bathroom Use Allow Personal Identification/Must Be Based on Gender at Birth
Pathway to Citizenship Support/Oppose

CLASSIC HOT BUTTON ISSUES

Citizens United Supreme Court Decision Support/Oppose
Federal Educational Common Core Requirements Support/Oppose
School Funding Should be Increased/Should be Decreased
Social Security Tax Support Tax Increase/Oppose
Union Support Support/Oppose
Military Intervention Support/Oppose
School Choice Support/Oppose
Marijuana Legalization Support/Oppose
Gay Marriage Support Support/Oppose
Minimum Wage Support Increase/Oppose
Gun Laws Gun control/Gun rights
International Humanitarian Intervention Support/Oppose
Environment More protection/Less regulation
Climate change Believer/Non-believer
Fracking Support/Oppose
Government Bailouts Oppose
Abortion Pro-choice/Pro-life

IDEOLOGY, PARTY AND VOTER IDENTIFICATION

Party Identify With Most Strongly Democrat/Republican
Party Primary Participation Democrat/Republican
Ticket Splitter Yes
Social Media User Yes
Fiscal Ideology Liberal/Conservative
Social Ideology Liberal/Conservative
Voter Ballot Drop-off Most likely
Church Attendance Frequent attendee
Turnout Most likely

NEW PREDICTIVE MODELS TO HELP YOU REACH YOUR AUDIENCE.

Use HaystaqDNA issue and candidate models to target ads on Facebook, Google, Trade Desk, RocketFuel and more.

WE LOOK FORWARD TO HELPING YOU USE YOUR RESOURCES MORE EFFICIENTLY.