{"id":390,"date":"2016-06-28T12:32:02","date_gmt":"2016-06-28T16:32:02","guid":{"rendered":"http:\/\/haystaqdna.com\/?p=390"},"modified":"2016-06-28T12:32:02","modified_gmt":"2016-06-28T16:32:02","slug":"the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship","status":"publish","type":"post","link":"https:\/\/haystaqdna.com\/staging\/8843\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/","title":{"rendered":"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-391\" src=\"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png\" alt=\"ny-logo-sub.2x\" width=\"400\" height=\"88\" srcset=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png 400w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x-300x66.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship - Haystaq<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship - Haystaq\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/\" \/>\n<meta property=\"og:site_name\" content=\"Haystaq\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/haystaqdna\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-28T16:32:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png\" \/>\n<meta name=\"author\" content=\"Marcin Kossakowski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcin Kossakowski\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/\"},\"author\":{\"name\":\"Marcin Kossakowski\",\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/person\/df1c5c8c56fd746657f0bcf3d9e8de77\"},\"headline\":\"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship\",\"datePublished\":\"2016-06-28T16:32:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/\"},\"wordCount\":23,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#organization\"},\"image\":{\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png\",\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/\",\"url\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/\",\"name\":\"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship - Haystaq\",\"isPartOf\":{\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png\",\"datePublished\":\"2016-06-28T16:32:02+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage\",\"url\":\"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png\",\"contentUrl\":\"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#website\",\"url\":\"https:\/\/haystaqdna.com\/staging\/8843\/\",\"name\":\"Haystaq\",\"description\":\"To move the needle, you have to find it\",\"publisher\":{\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/haystaqdna.com\/staging\/8843\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#organization\",\"name\":\"Haystaq\",\"url\":\"https:\/\/haystaqdna.com\/staging\/8843\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-scaled.png\",\"contentUrl\":\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-scaled.png\",\"width\":2560,\"height\":568,\"caption\":\"Haystaq\"},\"image\":{\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/haystaqdna\/\",\"https:\/\/x.com\/haystaqdna\",\"https:\/\/www.linkedin.com\/company\/haystaqdna\",\"https:\/\/www.youtube.com\/channel\/UCkcXZIXNXURuxNWjNgb5rHQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/person\/df1c5c8c56fd746657f0bcf3d9e8de77\",\"name\":\"Marcin Kossakowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d79249b0402196720ea2b8911aca0e436ddbbc899f2506d0e800e5625ea43c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d79249b0402196720ea2b8911aca0e436ddbbc899f2506d0e800e5625ea43c7?s=96&d=mm&r=g\",\"caption\":\"Marcin Kossakowski\"},\"url\":\"https:\/\/haystaqdna.com\/staging\/8843\/author\/mkossakowski\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship - Haystaq","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/","og_locale":"en_US","og_type":"article","og_title":"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship - Haystaq","og_url":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/","og_site_name":"Haystaq","article_publisher":"https:\/\/www.facebook.com\/haystaqdna\/","article_published_time":"2016-06-28T16:32:02+00:00","og_image":[{"url":"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png","type":"","width":"","height":""}],"author":"Marcin Kossakowski","twitter_misc":{"Written by":"Marcin Kossakowski"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#article","isPartOf":{"@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/"},"author":{"name":"Marcin Kossakowski","@id":"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/person\/df1c5c8c56fd746657f0bcf3d9e8de77"},"headline":"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship","datePublished":"2016-06-28T16:32:02+00:00","mainEntityOfPage":{"@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/"},"wordCount":23,"commentCount":0,"publisher":{"@id":"https:\/\/haystaqdna.com\/staging\/8843\/#organization"},"image":{"@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage"},"thumbnailUrl":"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png","articleSection":["Press"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/","url":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/","name":"The House the GOP Built: How Republicans Used Soft Money, Big Data, and High-Tech Mapping to Take Control of Congress and Increase Partisanship - Haystaq","isPartOf":{"@id":"https:\/\/haystaqdna.com\/staging\/8843\/#website"},"primaryImageOfPage":{"@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage"},"image":{"@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage"},"thumbnailUrl":"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png","datePublished":"2016-06-28T16:32:02+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/haystaqdna.com\/the-house-the-gop-built-how-republicans-used-soft-money-big-data-and-high-tech-mapping-to-take-control-of-congress-and-increase-partisanship\/#primaryimage","url":"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png","contentUrl":"http:\/\/haystaqdna.com\/wp-content\/uploads\/2016\/06\/ny-logo-sub.2x.png"},{"@type":"WebSite","@id":"https:\/\/haystaqdna.com\/staging\/8843\/#website","url":"https:\/\/haystaqdna.com\/staging\/8843\/","name":"Haystaq","description":"To move the needle, you have to find it","publisher":{"@id":"https:\/\/haystaqdna.com\/staging\/8843\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/haystaqdna.com\/staging\/8843\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/haystaqdna.com\/staging\/8843\/#organization","name":"Haystaq","url":"https:\/\/haystaqdna.com\/staging\/8843\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/logo\/image\/","url":"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-scaled.png","contentUrl":"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-scaled.png","width":2560,"height":568,"caption":"Haystaq"},"image":{"@id":"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/haystaqdna\/","https:\/\/x.com\/haystaqdna","https:\/\/www.linkedin.com\/company\/haystaqdna","https:\/\/www.youtube.com\/channel\/UCkcXZIXNXURuxNWjNgb5rHQ"]},{"@type":"Person","@id":"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/person\/df1c5c8c56fd746657f0bcf3d9e8de77","name":"Marcin Kossakowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/haystaqdna.com\/staging\/8843\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0d79249b0402196720ea2b8911aca0e436ddbbc899f2506d0e800e5625ea43c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d79249b0402196720ea2b8911aca0e436ddbbc899f2506d0e800e5625ea43c7?s=96&d=mm&r=g","caption":"Marcin Kossakowski"},"url":"https:\/\/haystaqdna.com\/staging\/8843\/author\/mkossakowski\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":1,"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/posts\/390\/revisions\/392"}],"wp:attachment":[{"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haystaqdna.com\/staging\/8843\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}