{"id":799,"date":"2017-08-15T15:18:42","date_gmt":"2017-08-15T19:18:42","guid":{"rendered":"http:\/\/haystaqdna.com\/?page_id=799"},"modified":"2026-05-25T16:29:58","modified_gmt":"2026-05-25T20:29:58","slug":"commercial-overview","status":"publish","type":"page","link":"https:\/\/haystaqdna.com\/staging\/8843\/commercial-overview\/","title":{"rendered":"Commercial"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" id=\"hero\"><\/div>\n\n\n\n<div style=\"background-image:url(&apos;https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/04\/shutterstock_2547413175-scaled.webp&apos;);background-size:cover;\" class=\"nfd-container nfd-p-lg  nfd-wb-headings__heading-21 is-style-nfd-theme-darker wp-block-group nfd-bg-effect-grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-370fc1e8 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-huge nfd-text-balance wp-block-heading has-text-align-center has-base-color has-text-color has-link-color wp-elements-c80eb3da4c1480afa8a56822aa9f9245\" style=\"font-style:normal;font-weight:500\">\n<br>Commercial: Analytic Services &amp; Big Data Consulting For Everyone\n<\/h2>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance has-text-align-center has-base-color has-text-color has-link-color has-large-font-size wp-elements-53fe58c1a5fa941782f0ca48e1a30fbf wp-block-paragraph\">\nFrom Startups to Fortune 500 Companies\n<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-xl wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/haystaqdna.com\/contact\/\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-p-md nfd-pb-lg nfd-container is-style-nfd-theme-white wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2d02c914 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0\">\n<div class=\"nfd-gap-3xl wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1e2a2974 wp-block-columns-is-layout-flex\">\n<div class=\"md:nfd-order-2 wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5001c404 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2d9826e9 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-scaled.webp\"><img decoding=\"async\" width=\"1024\" height=\"227\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-1024x227.webp\" alt=\"\" class=\"wp-image-3189\" style=\"width:90px;height:auto\" srcset=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-1024x227.webp 1024w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-300x67.webp 300w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-768x170.webp 768w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-1536x341.webp 1536w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-2048x454.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance is-style-default wp-block-heading has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-50f1963a12ee364e67f3677292cbf5fb\">We help companies reach new audiences through AI and Machine Learning techniques. From identifying lookalike consumers and refining PR targeting to improving segmentation and customer research. Our insights are delivered as clear, actionable visualizations your marketing team can use right away.<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"nfd-rounded wp-block-image size-large is-resized\"><a href=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2541115327_city_street-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"830\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2541115327_city_street-1024x830.jpg\" alt=\"\" class=\"wp-image-3484\" style=\"aspect-ratio:1;object-fit:cover;width:436px;height:auto\" srcset=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2541115327_city_street-1024x830.jpg 1024w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2541115327_city_street-300x243.jpg 300w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2541115327_city_street-768x622.jpg 768w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2541115327_city_street-1536x1244.jpg 1536w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2541115327_city_street-2048x1659.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-1e2a2974 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!-- ============================================================\n     HAYSTAQ \u2014 EXPERIENCE IN MULTIPLE INDUSTRIES\n     Commercial page section\n     Design system: Inter font, #1e3a8a blue\n     Paste into WordPress Custom HTML block\n     ============================================================ -->\n<\/div><\/div><\/div><\/div><\/div>\n\n<!-- Schema Markup -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"ItemList\",\n  \"name\": \"HaystaqDNA Industry Experience\",\n  \"description\": \"HaystaqDNA commercial data analytics experience across multiple industries\",\n  \"itemListElement\": [\n    {\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Health Care Data Analytics\"},\n    {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Retail & Consumer Packaged Goods Analytics\"},\n    {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Education Enrollment Analytics\"},\n    {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Entertainment Audience Analytics\"},\n    {\"@type\": \"ListItem\", \"position\": 5, \"name\": \"Professional Sports Fan Analytics\"}\n  ]\n}\n<\/script>\n\n<style>\n\/* Inter loaded site-wide via functions.php *\/\n\n.hstq-ind-section {\n    padding: 80px 0 !important;\n    background: #ffffff !important;\n    font-family: 'Inter', sans-serif !important;\n    width: 100% !important;\n}\n.hstq-ind-inner {\n    max-width: 1400px !important;\n    margin: 0 auto !important;\n    padding: 0 60px !important;\n}\n\n\/* \u2500\u2500 HEADER \u2500\u2500 *\/\n.hstq-ind-header {\n    display: grid !important;\n    grid-template-columns: 1fr 1fr !important;\n    gap: 60px !important;\n    align-items: end !important;\n    margin-bottom: 56px !important;\n    padding-bottom: 40px !important;\n    border-bottom: 1px solid #e2e8f0 !important;\n}\n.hstq-ind-label {\n    display: inline-block !important;\n    font-family: 'Inter', sans-serif !important;\n    font-size: 0.7rem !important;\n 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!important;\n    color: #64748b !important;\n    line-height: 1.7 !important;\n    margin: 0 !important;\n}\n\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\n@media (max-width: 1200px) {\n    .hstq-ind-grid { grid-template-columns: repeat(3, 1fr) !important; }\n}\n@media (max-width: 768px) {\n    .hstq-ind-inner { padding: 0 24px !important; }\n    .hstq-ind-header { grid-template-columns: 1fr !important; gap: 16px !important; }\n    .hstq-ind-header h2 { font-size: 1.875rem !important; }\n    .hstq-ind-grid { grid-template-columns: repeat(2, 1fr) !important; gap: 16px !important; }\n    .hstq-ind-img-wrap { height: 140px !important; }\n}\n@media (max-width: 480px) {\n    .hstq-ind-grid { grid-template-columns: 1fr !important; }\n}\n<\/style>\n\n<section class=\"hstq-ind-section\" aria-labelledby=\"hstq-ind-heading\">\n    <div class=\"hstq-ind-inner\">\n\n        <!-- Header -->\n        <div class=\"hstq-ind-header\">\n            <div>\n                <span class=\"hstq-ind-label\">Haystaq<\/span>\n                <h2 id=\"hstq-ind-heading\">Experience in Multiple Industries<\/h2>\n            <\/div>\n            <p class=\"hstq-ind-header-sub\">Haystaq has worked in a number of other sectors. See a sampling of our work below:<\/p>\n        <\/div>\n\n        <!-- Cards -->\n        <div class=\"hstq-ind-grid\" role=\"list\">\n\n            <!-- Health Care -->\n            <article class=\"hstq-ind-card\" role=\"listitem\">\n                <div class=\"hstq-ind-img-wrap\">\n                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_1812253168_healthcare_mask-scaled.jpg\"\n                         alt=\"Healthcare workers using data analytics for patient targeting\"\n                         onerror=\"this.parentElement.style.background='#eef2ff';this.style.display='none'\">\n                <\/div>\n                <div class=\"hstq-ind-card-body\">\n                    <h3>Health Care<\/h3>\n                    <button class=\"hstq-ind-toggle\" aria-expanded=\"false\" onclick=\"hstqToggle(this)\">Learn More<\/button>\n                    <div class=\"hstq-ind-detail\" aria-hidden=\"true\">\n                        <p>Haystaq helped find likely enrollees for one insurance company entering the initial ACA marketplace. Haystaq helped another company optimize Medicaid re-enrollment contact strategies to reduce churn.<\/p>\n                    <\/div>\n                <\/div>\n            <\/article>\n\n            <!-- Retail & CPG -->\n            <article class=\"hstq-ind-card\" role=\"listitem\">\n                <div class=\"hstq-ind-img-wrap\">\n                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2427203779_battery-scaled.jpg\"\n                         alt=\"Retail and consumer packaged goods analytics and targeting\"\n                         onerror=\"this.parentElement.style.background='#eef2ff';this.style.display='none'\">\n                <\/div>\n                <div class=\"hstq-ind-card-body\">\n                    <h3>Retail &amp; Consumer Packaged Goods<\/h3>\n                    <button class=\"hstq-ind-toggle\" aria-expanded=\"false\" onclick=\"hstqToggle(this)\">Learn More<\/button>\n                    <div class=\"hstq-ind-detail\" aria-hidden=\"true\">\n                        <p>Haystaq helped a major big box retailer find the right audience, set an attitudinal baseline via a survey and A\/B test a PR advertisement using addressable TV, then measured the lift after ad deployment. For a CPG company, we found the most likely audience to redeem a rebate offer to create a temporary spike in sales with a select retailer in targeted areas.<\/p>\n                    <\/div>\n                <\/div>\n            <\/article>\n\n            <!-- Education -->\n            <article class=\"hstq-ind-card\" role=\"listitem\">\n                <div class=\"hstq-ind-img-wrap\">\n                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2492121285_library-scaled.jpg\"\n                         alt=\"University enrollment analytics and student targeting\"\n                         onerror=\"this.parentElement.style.background='#eef2ff';this.style.display='none'\">\n                <\/div>\n                <div class=\"hstq-ind-card-body\">\n                    <h3>Education<\/h3>\n                    <button class=\"hstq-ind-toggle\" aria-expanded=\"false\" onclick=\"hstqToggle(this)\">Learn More<\/button>\n                    <div class=\"hstq-ind-detail\" aria-hidden=\"true\">\n                        <p>Haystaq helped a university that offers online advanced degrees find and message likely future enrollees. The rate of students who applied to the university after being targeted from Haystaq&#8217;s list was more than double the rate of the industry standard targeting.<\/p>\n                    <\/div>\n                <\/div>\n            <\/article>\n\n            <!-- Entertainment -->\n            <article class=\"hstq-ind-card\" role=\"listitem\">\n                <div class=\"hstq-ind-img-wrap\">\n                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2437627317_concert-scaled.jpg\"\n                         alt=\"Entertainment audience analytics for TV and streaming\"\n                         onerror=\"this.parentElement.style.background='#eef2ff';this.style.display='none'\">\n                <\/div>\n                <div class=\"hstq-ind-card-body\">\n                    <h3>Entertainment<\/h3>\n                    <button class=\"hstq-ind-toggle\" aria-expanded=\"false\" onclick=\"hstqToggle(this)\">Learn More<\/button>\n                    <div class=\"hstq-ind-detail\" aria-hidden=\"true\">\n                        <p>Haystaq helped build audiences for new cable and network TV shows, tap into new demographics for established TV shows, launch movies, and generate excitement for the new seasons of a long-running popular series.<\/p>\n                    <\/div>\n                <\/div>\n            <\/article>\n\n            <!-- Professional Sports -->\n            <article class=\"hstq-ind-card\" role=\"listitem\">\n                <div class=\"hstq-ind-img-wrap\">\n                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2026\/02\/shutterstock_2634669979_stadium-scaled.jpg\"\n                         alt=\"Professional sports fan analytics and look-alike modeling\"\n                         onerror=\"this.parentElement.style.background='#eef2ff';this.style.display='none'\">\n                <\/div>\n                <div class=\"hstq-ind-card-body\">\n                    <h3>Professional Sports<\/h3>\n                    <button class=\"hstq-ind-toggle\" aria-expanded=\"false\" onclick=\"hstqToggle(this)\">Learn More<\/button>\n                    <div class=\"hstq-ind-detail\" aria-hidden=\"true\">\n                        <p>Haystaq helped a professional football team find lookalike fans by ingesting the team&#8217;s CRM and analyzing its existing customers against a commercial file. The new prospective fans were targeted and the program provided a lift to both season ticket sales and enrollment in the fan club.<\/p>\n                    <\/div>\n                <\/div>\n            <\/article>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<script>\nfunction hstqToggle(btn) {\n    var detail = btn.nextElementSibling;\n    var isOpen = btn.classList.contains('hstq-open');\n    btn.classList.toggle('hstq-open', !isOpen);\n    btn.setAttribute('aria-expanded', !isOpen);\n    detail.classList.toggle('hstq-visible', !isOpen);\n    detail.setAttribute('aria-hidden', isOpen);\n}\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-p-md nfd-pb-lg nfd-container is-style-nfd-theme-white wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2d02c914 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0\">\n<div class=\"nfd-gap-3xl wp-block-columns are-vertically-aligned-center has-base-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-654b2c23 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"nfd-rounded wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.unsplash.com\/photo-1600880292203-757bb62b4baf?ixlib=rb-4.0.3&amp;ixid=MnwxMjA3fDB8MHxzZWFyY2h8NTB8fHRlYW18ZW58MHx8MHx8&amp;auto=format&amp;fit=crop&amp;&amp;q=80&amp;w=800&amp;h=800&amp;crop=\" alt=\"\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"md:nfd-order-2 wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5001c404 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2d9826e9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-scaled.png\"><img decoding=\"async\" width=\"1024\" height=\"227\" loading=\"lazy\" src=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-1024x227.png\" alt=\"\" class=\"wp-image-3190\" style=\"aspect-ratio:4.511152187307455;width:320px;height:auto\" srcset=\"https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-1024x227.png 1024w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-300x67.png 300w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-768x170.png 768w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-1536x341.png 1536w, https:\/\/haystaqdna.com\/staging\/8843\/wp-content\/uploads\/2025\/10\/haystaq_logo-2048x454.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<h3 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading\">&amp; More<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1e2a2974 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Haystaq has worked in a wide variety of commercial sectors from finding buyers, patrons and audiences for automobiles (everything from super cars and electric vehicles (EVs) down to family sedans), TV shows, movies,&nbsp; professional sports, household appliances, consumer package goods, healthcare clinics, job applicants, HVAC products, restaurant dining, fine arts and higher education.&nbsp; We can help you find new customers that look and behave like your existing customers or help you reach into new markets.<br><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-md wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c436662c wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-xl nfd-rounded-full wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/haystaqdna.com\/contact\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Commercial: Analytic Services &#038; Big Data Consulting For Everyone From Startups to Fortune 500 Companies We help companies reach new audiences through AI and Machine Learning techniques. From identifying lookalike consumers and refining PR targeting to improving segmentation and customer research. Our insights are delivered as clear, actionable visualizations your marketing team can use right [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-799","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Data Services and Models - Haystaq DNA<\/title>\n<meta name=\"description\" content=\"Haystaq has provided data analytics and machine learning consulting for medium to large business in areas such as healthcare, automotive, entertainment and retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haystaqdna.com\/staging\/8843\/commercial-overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Data Services and Models - 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