Reach your audience, Find the Right Voters

PoliticalHQ National Issue Models

Download the Newest Model Documentation Here:

Help your campaign focus its resources where they will make the greatest impact by using Haystaq’s 80+ continuously updated national issue scores. Our political data models are attached to over 200 million individual voters and can be easily matched to
your voter file or combined to create custom audiences.  Additionally, most of our political models have been applied to a commercial file so you can also find the issues and targets that will help your voter registration drives. You can buy lists of any size and pay only for what you need.

Haystaq can also create custom models for your campaign.

MUST HAVES

Trump 2024 Support Support/Oppose
Joe Biden Approval Support/Oppose
Covid — Believes China Responsible Most Likely
Early Voter Most Likely
Absentee Voter Most Likely
Vote on Election Day Most Likely
Economic Anxiety Not Worried/Very Worried
Medicare For All Support/Oppose
Immigration Crackdown Support/Oppose
Black Lives Matter Views Support/Oppose
Voting Requirements, Views on Too Easy/Too Difficult
Marijuana Legalization Support/Oppose

CLASSIC HOT BUTTON ISSUES

Abortion Pro-choice/Pro-life
Death Penalty Support/Oppose
Gay Marriage Support Support/Oppose
Gun Laws Gun Control/Gun Rights
QANON Believer/Nonbeliever
Critical Race Theory in Books/Curriculum Allow/Ban
—– TRUMP RELATED ISSUES —–
January 6th Prosecute/Non-Issue
Border Wall With Mexico Support/Oppose
—– ECONOMIC ISSUES —–
Cryptocurrency Regulation Support/Oppose
Fifteen Dollar Minimum Wage Support Increase/Oppose
Income Inequality Large Problem/Not a Problem
Social Security Tax Support Tax Increase/Oppose
Federal Jobs Guarantee Support/Oppose
UBI/Universal Basic Income Support/Oppose
Union Support Support/Oppose
Corporate Monopolies Support/Oppose
Tax Reform Support/Oppose
Amazon Worker Treatment View as Exploitative/View as Good Jobs
Views on Capitalism Believe Flawed/Believe Sound
Free Community College Support/Oppose
—– ENVIRONMENTAL ISSUES —–
Green New Deal Support/Oppose
Environment More Protection/Less Regulation
Climate Change Believer/Non-believer
Pipelines and Fracking Support/Oppose
—– HEALTHCARE —–
Obamacare/ACA Protect/Oppose
Government Limiting of Drug Prices Support/Oppose
Opioid Crisis Major Concern/Not a Concern
—– CIVIL LIBERTIES —–
Civil Liberties Protect Liberties/Protect from Terrorism
Voting for Felons Support/Oppose
ICE/Immigration Enforcement Agency Abolish/Oppose/Support
—– OTHER ISSUES —–
Ukraine Conflict- US Intervention Support/Oppose
Military Spending Increase/Decrease
Electoral College Support/Abolish
Federal Educational Common Core Requirements Support/Oppose
Bernie Sanders Approval Approve/Disapprove
Kamala Harris Approval Approve/Disapprove
Alexandria Ocasia-Cortez Approval Approve/Disapprove
Family Medical Leave Support/Oppose
Rank Choice Voting Support/Oppose
Violent Crime Anxiety Very Concerned/Not a Concern
Telemedicine View Positively/View Negatively
Remote Worker Most Likely

VOTER IDENTIFICATION, IDEOLOGY, PARTY AND BEHAVIORS

Turnout 2020 General Election Most likely
Party Identification Democrat/Republican
Party Primary Participation Democrat/Republican
Moderate Third Party Support Most Likely
Fiscal Ideology Liberal/Conservative
Social Ideology Liberal/Conservative
Type of Democrat Progressive/Moderate
Type of Republican Firebrand/Establishment
Supreme Court Consideration Most Important Issue
Tea Party Favorability Favorable/Unfavorable
Ticket Splitter Most Likely
Ballot Drop-off Voter Most likely
Political Campaign Donor Yes
Preference for a Female Candidate Most likely
Preference for a Minority Candidate Most likely
Church Attendance Frequent attendee
Religion Importance Most Important
Preferred Charity Type Environmental Cause/Veteran Support/Religious Organization
Activists Most likely
Environmentally Conscious Consumer Most likely
Mail Readership Most likely
Movie Goer Most likely
Social Media Heavy User
TV Watcher Most Likely
Most Trusted TV News Source Fox/MSNBC/CNN

Is the issue you care about missing?

You can use Haystaq’s PoliticalHQ national issue models to target ads on Facebook, Google, Trade Desk, LiveRamp and more.